CASE STUDIES

🧱 CASE STUDY #1

Contractor / Local Service Business

📈 142% Organic Traffic Growth in 6 Months

Industry: Residential Contracting
Service Focus: Local SEO + Website Optimization

The Challenge

A local contractor was struggling with:

Low visibility in Google search
No map pack presence
Poor lead quality
Outdated website structure
Minimal local keyword targeting

They relied almost entirely on word-of-mouth referrals and paid ads.

The Strategy

Wave Genius implemented:

✔ Full technical SEO audit
✔ Local keyword targeting
✔ Location-specific service pages
✔ Google Business Profile optimization
✔ Internal linking restructure
✔ Speed improvements

Execution

Rebuilt service pages with search intent alignment
Optimized on-page SEO elements
Built geo-targeted landing pages
Improved mobile experience
Structured citation and authority signals

The Results (6 Months)

📈 142% increase in organic traffic
📍 Top 3 rankings in 9 target keywords
📌 Map pack visibility established
📞 63% increase in inbound calls
💰 Reduced reliance on paid ads

Strategic Insight

Local SEO dominance created predictable lead flow — allowing the client to shift budget from ads to long-term organic growth.

🧱 CASE STUDY #2

Website Redesign & Conversion Optimization

📈 87% Increase in Lead Conversions After Website Redesign

Industry: Professional Services Firm
Service Focus: Website Design + Conversion Optimization + SEO Foundation

The Challenge

A growing professional services company had traffic — but very few inquiries.

Their website problems included:

Outdated design
Confusing navigation
Weak calls-to-action
No clear value proposition
Poor mobile experience
Slow load speed
No conversion tracking

Despite investing in marketing, their website was not converting visitors into leads.

Traffic was coming in. Revenue was not following.

The Strategy

Wave Genius approached this as a performance problem — not just a design issue.

We implemented:

✔ Full website audit and UX analysis
✔ Conversion-first wireframing
✔ Clear messaging hierarchy
✔ CTA restructuring
✔ Lead capture optimization
✔ Mobile-first redesign
✔ Core Web Vitals improvements
✔ On-page SEO structure alignment

Execution

1. Rebuilt Homepage Strategy
We restructured the homepage to clearly communicate:

Who they serve
What problem they solve
Why they are different
What action visitors should take

2. Simplified Navigation
We removed unnecessary pages and clarified user pathways.

3. Improved Call-to-Action Placement
Strategic CTA positioning above the fold and throughout service pages.

4. Added Trust Signals

Testimonials
Case highlights
Service clarity
Structured benefit blocks

5. Implemented Tracking & Analytics
Conversion tracking was installed to measure real performance data.

The Results (90 Days Post-Launch)

📈 87% increase in lead conversions
📉 34% decrease in bounce rate
⏱ 42% increase in average time on site
📱 61% increase in mobile conversions
💰 Revenue growth within first quarter

The website went from being a digital brochure to a structured growth engine.

Strategic Insight

Traffic alone does not create growth.

When messaging clarity, user experience, and conversion structure align — results accelerate.

The redesign didn’t just look better. It performed better.

Key Takeaway

A strategic website redesign can dramatically improve revenue without increasing ad spend.

Sometimes the problem isn’t traffic.
It’s conversion structure.

🧱 CASE STUDY #3

E-Commerce Growth + SEO + Conversion Optimization

📈 214% Revenue Growth Through SEO & Conversion Strategy

Industry: E-Commerce Retail Brand
Service Focus: SEO + Conversion Optimization + Automation

The Challenge

An online retail brand was struggling with:

High ad spend dependency
Low organic traffic
Poor product page structure
Weak internal linking
Low repeat customer rate
No structured SEO strategy

Revenue was inconsistent. Growth depended entirely on paid ads.

When ad costs increased, profit margins dropped.

They needed sustainable growth — not temporary traffic spikes.

The Strategy

Wave Genius implemented a dual approach:

✔ Technical SEO overhaul
✔ Product page optimization
✔ Category page restructuring
✔ Strategic internal linking
✔ Content marketing integration
✔ Conversion-focused redesign
✔ Automated email retargeting sequences

We focused on increasing organic revenue — not just traffic.

Execution

1. SEO Foundation Rebuild

Optimized product descriptions for search intent
Structured category pages for keyword targeting
Improved crawl structure
Enhanced site speed
Implemented schema markup

2. Conversion Optimization

Improved product page layout
Added strategic trust signals
Optimized checkout flow
Reduced friction in purchase journey

3. Email & Automation Integration

Cart abandonment automation
Post-purchase follow-up
Review request automation
Repeat purchase incentives

Organic traffic and retention began compounding.

The Results (6 Months)

📈 214% increase in total revenue
📊 176% increase in organic traffic
🛒 38% increase in average order value
📧 41% increase in repeat purchases
📉 Reduced paid ad reliance by 32%

The brand shifted from ad-dependent growth to sustainable organic scaling.